Wide-Scale Adoption
Through Collaboration
Miami Case Study
PayByPhone’s 88% adoption rate in Miami is the result of a collaborative effort between PayByPhone and the Miami Parking Authority (MPA), that has created a loyal following amongst drivers in the area.
The MPA has actively worked alongside PayByPhone since 2008, building opportunities that help promote the service to local residents and visitors. In addition to using traditional advertising, the MPA regularly connects with the community at local events and on social media.
PayByPhone is owned by Volkswagen Financial Services AG
Enhancing the PayByPhone Experience.
The MPA offers City of Miami residents a 20% discount when they use PayByPhone to park on-street, encouraging usage of the service.
The support of multiple languages, including Spanish, also make the app easily accessible to Miami’s diverse population.
I firmly believe that the extraordinary success of PayByPhone in Miami is, in part, the result of our strong belief in the shared value of partnership. Over the course of almost ten years, our collaboration with PayByPhone has driven innovation and made a positive impact on our business and the community we serve.
The Miami Parking Authority recently announced that PayByPhone transactions surpassed the milestone of more than 500,000 transactions in a single month.
Many decisions have been made along the way to achieve this level of success including considerations around enforcement, partnerships, technology, communications, promotions, and more.
With a shared goal of increasing usage to represent 100% of transactions, PayByPhone has been a strong partner to help Miami become the largest parking organization in the US relative to PayByPhone transaction volume.
Wide-Scale Adoption
Through Collaboration
Miami Case Study
PayByPhone’s 88% adoption rate in Miami is the result of a collaborative effort between PayByPhone and the Miami Parking Authority (MPA), that has created a loyal following amongst drivers in the area.
The MPA has actively worked alongside PayByPhone since 2008, building opportunities that help promote the service to local residents and visitors. In addition to using traditional advertising, the MPA regularly connects with the community at local events and on social media.
Enhancing the PayByPhone Experience.
The MPA offers City of Miami residents a 20% discount when they use PayByPhone to park on-street, encouraging usage of the service.
The support of multiple languages, including Spanish, also make the app easily accessible to Miami’s diverse population.
I firmly believe that the extraordinary success of PayByPhone in Miami is, in part, the result of our strong belief in the shared value of partnership. Over the course of almost ten years, our collaboration with PayByPhone has driven innovation and made a positive impact on our business and the community we serve.
The Miami Parking Authority recently announced that PayByPhone transactions surpassed the milestone of more than 500,000 transactions in a single month.
Many decisions have been made along the way to achieve this level of success including considerations around enforcement, partnerships, technology, communications, promotions, and more.
With a shared goal of increasing usage to represent 100% of transactions, PayByPhone has been a strong partner to help Miami become the largest parking organization in the US relative to PayByPhone transaction volume.
PayByPhone is owned by Volkswagen Financial Services AG